The thought of using famous artworks to advertise high-end shoes is genious; though I’m sure Whistler’s Mother would have appreciated a television or a even a damn book instead of a pair of $1,200 Louboutins. But the ad works.
Do you sometimes look at the model’s face in a fashion spread
before instead of looking at the clothes? Admittedly, I do – ALL THE TIME. “Who is Patrizia?” is a slightly frustrating but brilliant way of forcing you to look at the clothes. And I must say, they don’t disappoint. So who the hell is Patrizia? Patrizia Pepe is an Italian fashion brand and was founded in 1993 by Patrizia Bambi and Claudio Orrea. The brand has an avant-garde concept, focusing on women’s attitude of the world. Pretty cool.
Pepe Jeans using Alexa Chung, the coolest human being on the planet? Yep. That sells.